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Showing posts from July, 2017

Home Staging is Not Just a West Coast Thing

Several months ago I attended a networking event in Edgewater.  As I was preparing to leave, a gentleman standing nearby asked me to explain home staging.  After offering up an explanation, he immediately equated it to "that HGTV thing".  He added that New Jersey is slow to pick up on this new trend and that home staging is a "California" thing.  Was I hearing him correctly?   Did my ears deceive me?  Did he actually believe that home stsging is better suited for the West Coast than the East Coast?  I wonder how many other people actually share this view. On the off-chance it's more widespread than I suspect then, my challenge is to educate potential clients and real estate partners of the merits of professional home staging in the buying and selling process irrespective of which coast or whether in a buyers or a sellers market.  The staging goals remain the same: To transform a property from empty, cluttered or dated to one that is show-wort...